Our photographer and specialist in all on- and offline communication, Hilde, became essential to the team from the day she started at AWCo in 2017. She laid focus on our in-house product photography and the AWCo experience in expressions to our customers. A challenge she took without any doubt, which now resulted in AWCo having its own trademark and branding.

As a part-timer at AWCo, Hilde focuses on her freelance job as a photographer of both people and products. She became specialized in the sharp and characterful shooting of watches, which is a self-contained discipline in the watch industry. And after some time, she is now capable to understand some of the watch terminologies at the office.

Together with her boyfriend and little girl, she enjoys the outside life and nature that Haarlem has to offer. And during the daytime, putting together an Ikea closet is something that makes her happy. Which is not crazy at all because fashion is her source of inspiration. Driven by the light she wonders around town finding that one beautiful shot or she uses her muze, dachshund Jaap, who has its own insta page with a worldwide fanbase.