Rolex Submariner Ref. 16808

Some watches are just too cool. This is definitely one of them!

The Rolex Submariner is one of the most iconic and legendary watches around. A template for all dive watches to follow since 1953/54.

So why not release that icon in full 18k yellow gold? It might seem a little strange: a diver’s tool watch in gold. But let’s face it, the Submariner has long outgrown its pure utility. Its charm is in the potential for adventure. The capacity to deal with whatever is thrown at it. The feeling of being executed to the highest possible standards. And in that sense, it makes perfect sense to execute one of the most desired watches out there in one of the most desired materials out there.

The result is just plain cool. The ultimate marriage of form and function. Style and prowess.