Rolex Datejust 69173Rolex Datejust 69173

Rolex Datejust Ref. 69173

Eternal Appeal of Steel & Gold

Since its inception in 1945, the Rolex Datejust has continuously captivated watch enthusiasts with its enduring charm. Throughout its journey, numerous variations have graced the horological scene. Whether crafted from steel, gold, or an enchanting combination of the two, there’s a high likelihood that one of these options will resonate with your style. The steel and gold blend, known as Rolesor, has garnered particular popularity among women due to its versatility, harmonizing effortlessly with both silver and gold jewelry. Thus, the 26mm diameter of this specific Datejust, tailored for the ladies, is a desirable trait.

This timepiece is in excellent condition, showcasing the allure of its vintage origins. The original jubilee bracelet, while exhibiting some stretch, remains one of the finest examples we have encountered from this era. The lugs have undergone minimal polishing, preserving their integrity, and the fluted bezel retains its sharpness. As a vintage Rolex of timeless allure, this watch comes accompanied by 2005 service papers.

For further information, please don’t hesitate to reach out to us via any preferred method or visit our store located on Reestraat in Amsterdam.


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Brand Rolex
Movement Automatic
Model Datejust
Diameter 26 mm
Reference 69173
Bracelet/strap: Steel/gold
Year of production (circa) 1990
Lug Width 13 mm
Material Steel & gold
Set Content Rolex service papers
Crystal Sapphire
Warranty 2 year (AWCo)
Dial color Champagne

The Rolex Datejust is one of the most iconic watch designs ever made. We try not to use the term “iconic” too liberally, but it is surely justified here. Launched back in 1945 as the Ref. 4467, the design has been only marginally updated every now and then. And it has looked fresh and current ever since.

When it comes to vintage, two generations of Datejust are particularly popular; the Ref. 16xx and the later five-digit references. The 16xx models were made from the fifties until  roughly 1978 and feature a beautifully dimensional pie-pan dial. Many of these came on folded jubilee bracelets and they did not yet feature a quickset date.

When the reference was updated to five digits around 1978, the pie-pan dial was replaced by a flat dial. The caliber was updated to now feature a quickset date. A decade later, in 1988, a new update saw the introduction of a sapphire crystal. For us, this is where vintage Datejust becomes modern Datejust.

Countless variations can be found. Different bezels, bracelets, dial colors, sizes and materials. The Datejust is one of the most beloved and versatile watches around. If you are looking for a one-watch-collection, that works equally well with shorts as it does with a three-piece suit, the Datejust is probably a pretty safe bet!


At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at Your satisfaction is our priority.






Year of production (circa)



Steel & gold



Dial color





26 mm



Lug Width

13 mm

Set Content

Rolex service papers