The formal dress code meant tailored suits, shoes such as oxfords or loafers and an outfit finished with a stylish dress watch. By AWCo on 21 June 2019 “There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all …
1950 The beginning of… The aftermath of World War II and the world getting back on its feet. By AWCo on 21 June 2019 The 1950s were some good times. The aftermath of World War II had been done and the world was back on its feet. Economies were thriving again and people regained their …
The roaring twenties, a time of change and development. By AWCo on 21 June 2019 After the Great War, the world started to develop at a rapid pace. The wealth doubled throughout the western world and this meant the beginning of the ‘consumer society’ which we live in today. The twenties meant the uprise of …
1914-1918 The wristwatch. Did you know that the first version of a wristwatch started with a ladies version? By AWCo on 21 June 2019 “Sooner wear a skirt than wear a wristwatch.” In 1938 MIDO launching of the MULTIFORT line marked another milestone in the history of MIDO watches. It was one of the first …
A paradise for watch enthusiasts. Right in the middle of the city center, you will find our store Amsterdam Watch Company, also known as AWCo. By AWCo on 21 June 2019 Right in the middle of the city, in the famous ‘Nine Streets’ shopping area, you will find our store Amsterdam Watch Company, also known …
The story about a rare Heuer. We are pleased to enlighten you about this special Heuer chronograph we’ve acquired By AWCo on 20 June 2019 When it comes to vintage chronograph watches, a couple of factors determine the collectability and this watch ticks all the boxes. Let us give you some more insight into this …