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Longines staal 44375483_v1Longines staal 44375483_v1

Longines Jumbo Dress watch “37mm”

Here we have a Longines from 1953, with the wrist presence of a 2021 watch.

This dress watch comes in a jumbo case, measuring in at 37mm. That might sound small, but it feels much, much bigger. How come? Due to the fact that this watch is quite flat and nearly all dial.

And what a dial! This watch has been through more than a few adventures and it shows. There is discoloration, staining, speckles…the works. As with any vintage watch, you have to fall for the specific, unique look. If you do, there is no substitute, this is your watch.

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Details
Brand Longines
Diameter 37 mm
Model Dress watch
Bracelet/strap: Leather
Reference 4915 16 - 996
Buckle/clasp Generic steel
Year of production (circa) 1953
Lug Width 18 mm
Material Steel
Set Content Watch only
Crystal Acrylic
Warranty 2 year (AWCo)
Dial color Champagne
Movement Hand-wound
Backstory

It was back in 1832 in St. Imier that we find the roots of Longines. The house was founded by Auguste Agassiz and is currently under ownership of the Swatch Group. The brand would get its recognizable winged hour glass logo in 1889. It is the world’s oldest registered trademark.

Longines is currently very active in equestrian sports, but its heritage is predominantly in aviation. In 1927, the brand manufactured the 47mm Weems avigation (aviation navigation) watch in cooperation with Philip Van Horn Weems. Four years later, an hour angle watch for aerial navigation was developed in cooperation with Charles Lindbergh. A smaller Weems watch, measuring 33mm’s was introduced in 1937.

Note that this is long before the days of GPS or other automated navigation tools. Navigating your way through the sky was an extremely complex affair that required specialist tools like a Weems or Hour angle watch.

Throughout both world wars, Longines supplied military watches. They were one of the Dirty Dozen suppliers during late WWII. You will also find examples of the caged WWI trench watches in Longines’ archives.

Over the decades, Longines committed to many different genres of watches. From dress watches to chronographs and from pilot’s watches to divers. Today, its 1950’s, 60’s and 70’s dress watches are a a great entry point into vintage watch collecting. All the heritage and quality you could desire, but still relatively attainable. Once you get sucked into the brand though, there are all sorts of exotic and rare collectibles to be found.

Shipping

At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.

Brand

Longines

Model

Reference

4915 16 – 996

Year of production (circa)

1953

Material

Steel

Crystal

Acrylic

Dial color

Champagne

Movement

Hand-wound

Diameter

37 mm

Bracelet/strap:

Leather

Buckle/clasp

Generic steel

Lug Width

18 mm

Set Content

Watch only